MuZiKa Records, a new record label founded by Meyber Santos, launches in a strategic partnership with BMG, blending an independent vision with global infrastructure to support rising and established Música Mexicana artists.

The cross-border alliance was created alongside industry veterans Alan E. Baxter and Fernando Sanchez, bringing their expertise in promotions, artist relations, and label operations to the company. Santos’ background includes Capitol Records, EMI Latin, and Disa Fonovisa, among others. Additionally, all three executives have also worked with the iconic Tejano group Intocable.   

“MuZiKa Records was born from years of relationships, experience, and a deep belief in the future of Regional Mexican music,” Santos said in a press statement. “For me, this label is about building something honest and artist focused. Having partners like Alan and Fernando, who share the same history and respect for the culture, and collaborating with Zarah and the BMG team makes this moment incredibly meaningful. We want MuZiKa to be a place where artists can grow, evolve, and build lasting careers.”

Through a strategic partnership with BMG — led by Zarah Ortiz, BMG’s Vice President of Repertoire and Campaign Management — MuZika Records gains access to the global company’s worldwide network, strategic marketing capabilities, and cross-border campaign execution.

“Meyber brings a rare combination of strategic vision, cultural instinct, and genuine respect for artists,” Ortiz added. “At BMG, we seek partners who are building with intention and a long-term perspective. MuZiKa Records embodies that mindset. We are proud to support this team and help amplify the next generation of Regional Mexican talent on a global stage.”

With headquarters in Texas, and strong ties across Mexico and the United States, MuZiKa Records already began building its roster with the singing of emerging Música Mexicana acts Nueva Ruta and JManny.